Looking for the best email marketing platform for your business? Look no further than MailerLite. With its impressive free plan, affordable paid plans, and wide range of features, MailerLite is a top choice for businesses of all sizes.
In this article, we’ll take an in-depth look at everything MailerLite has to offer. We’ll explore its key features, pricing, pros and cons, and more, giving you all the information you need to make an informed decision about whether MailerLite is the right choice for your business. So let’s dive in and see what MailerLite can do for you.
What is MailerLite?
MailerLite is an email marketing platform that has evolved into an all-in-one digital marketing toolkit. It allows you to create newsletters, marketing automations, landing pages, reports, pop-ups, and even full-fledged websites, all within one platform. The recent launch of their new flexible infrastructure has enabled them to add even more features in the future.
MailerLite’s comprehensive feature set is centered around its core email marketing software, which seamlessly integrates with everything else. This means you can create holistic marketing campaigns that generate leads, nurture them, and convert them to paying customers from one platform, without having to connect a bunch of third-party tools together.
Overall, MailerLite is a powerful and flexible tool that can help businesses and marketers plan and launch effective email campaigns, as well as create a range of other marketing materials.
What features does MailerLite offer?
MailerLite offers a variety of features that are grouped into different toolkits, including Campaigns, Subscribers, Forms, Sites, and Marketing Automation. In this section, we will take a closer look at some of the most important features that MailerLite has to offer.
The Campaign builder is the core feature of MailerLite. With this tool, you can set up professional email marketing campaigns in just a few minutes. There are four types of campaigns to choose from: regular campaigns, A/B split campaigns, RSS campaigns, and auto resends. The regular campaign is the best option if you want to create a straightforward newsletter.
To get started, click on Campaigns in the left-hand sidebar, and then hit Create. You will be prompted to choose a campaign name, select your sender email, and create your email subject line. You can also add emojis to your subject line by clicking on the emoji icon next to the subject line input field. Once you have set up your tracking options, click Next to start building your content.
MailerLite comes with three email editors that you can use to design your newsletters: drag & drop editor, rich-text editor, and custom HTML editor. The drag & drop editor is the most popular option as it offers more design flexibility and is easier to work with. You can drag in content blocks from the left-hand sidebar, then rearrange and customize them in the visual preview window.
There are pre-made blocks for all sorts of content, including headers, images, ecommerce blocks, social sharing blocks, countdown blocks, webinar blocks, and blocks for videos, surveys, quizzes, etc. Once you have finished building your newsletter, you can preview it in your browser and save it as a template to use again in future campaigns.
MailerLite has an extensive template library with dozens of professionally-designed, fully-customizable emails for every kind of campaign. You can start from a template instead of building each of your newsletters from scratch. Just find the template that most closely matches what you’re going for and click Choose to open it up in the drag-and-drop editor. Then, customize it and add your own content as needed.
Email segmentation & personalization
Once you have created your newsletter and clicked Done, you can choose which recipients you want to send the newsletter to. You can personalize your campaigns by sending them out to specific groups of subscribers, i.e. segments. From the Advanced tab, you can get even more sophisticated with your targeting via filters. For example, you can send personalized emails to subscriber groups based on their country or send a re-engagement email out to subscribers that seem to be losing interest in your business.
The last step in finalizing your campaign is setting your scheduling options. You can choose to launch your campaign immediately or schedule it for later. If you choose to schedule it for later, you’ll be able to choose the date and time you want to send it out in a given timezone. MailerLite will automatically send it out at the selected time across every timezone if you select the Deliver based on timezones option.
MailerLite’s Automation feature enables you to create sophisticated automated email sequences and drip campaigns to nurture prospects and guide customers through every step of their journey. You can use it to automate welcome emails, build lead nurturing email sequences, set up abandoned cart emails, and automate pretty much anything else you can think of. Click Create, name your automation, and select Start building to get started. You can arrange triggers, conditions, actions, delays, and emails in a flow chart and hit Save. MailerLite will then automate the process outlined in your flowchart for you.
How much does MailerLite cost?
MailerLite offers a scalable pricing model based on the number of subscribers you have. The prices listed below are for 500 subscribers, but you will pay more if your list is larger. The pricing plans include the Growing Business plan starting from $10/month, the Advanced plan starting from $20/month, and the Enterprise plan with a custom quote. MailerLite also offers yearly discounts.
The Free plan is available for up to 1,000 subscribers and includes 12,000 monthly emails, supports one user, and comes with all the key features such as the drag-and-drop editor, email automation builder, website builder, forms and popups, and up to 10 landing pages. However, if you have more than 1,000 subscribers, you will have to pay for a paid plan.
The Growing Business plan is the entry-level plan that includes everything in the Free plan plus unlimited emails, 3 users, 24/7 email support, unlimited websites and blogs, dynamic emails, the ability to sell digital products, and more.
The Advanced plan is the next step up and includes everything in the Growing Business plan, plus Facebook integration, the HTML editor, the ability to add multiple triggers in automations, and more.
Finally, the Enterprise plan is for businesses with over 100k subscribers. It includes everything in the Advanced plan plus a dedicated success manager, higher usage limits, custom landing page design, and custom newsletter design.
Overall, MailerLite offers a range of pricing plans to cater to businesses of different sizes and needs. The Free plan is a great option for small businesses with a small subscriber list, while the paid plans offer more advanced features for growing businesses.
MailerLite pros and cons
Affordable pricing. MailerLite offers great value for money. It is one of the most affordable email marketing service providers that comes with all the necessary tools. You can save hundreds of dollars per month compared to paying for separate email marketing software, landing page builder, and form builder.
User-friendly interface. MailerLite is designed for beginners. It is easy to use, and you don’t need any prior knowledge or design/coding skills. Even the automation builder is beginner-friendly compared to other tools.
Drag and drop email editor. The newsletter builder is one of MailerLite’s strongest features. It has a wide range of blocks, customization options, and design tools that make it easy to create professional-looking emails.
Generous free plan. MailerLite’s free version is one of the most generous on the market. You get access to all the main features and enough credits to try it out extensively.
Excellent email deliverability. MailerLite verifies accounts and runs a tight ship, which helps to maintain high delivery rates.
Limited flexibility. MailerLite’s ease of use comes at a cost of limited flexibility. The landing page and website builders feel boxed in compared to dedicated platforms and CMS solutions.
Customer support. MailerLite only offers email support to users on the Free and Growing Business plan. The wait times could be quicker, but overall, it’s better than some more expensive email marketing platforms.
If MailerLite doesn’t meet your business needs, there are other email marketing tools available. Here are three alternatives to consider:
Drip – A cloud-based email marketing tool that specializes in ecommerce businesses. It offers robust automation capabilities.
GetResponse – One of the most popular email marketing tools on the market, GetResponse has been around for a long time. It’s now an all-in-one marketing platform that includes conversion funnels, websites, webinars, and more.
ActiveCampaign – A powerful customer experience automation platform that includes advanced email marketing and automation tools, as well as an integrated CRM.
Final thoughts on MailerLite
If you’re looking for a cost-effective email marketing and automation solution, MailerLite is definitely worth considering. With a wide range of features and a price tag that won’t break the bank, it’s an ideal choice for beginners and small businesses.
One of MailerLite’s standout features is its Campaigns and Automation toolkits. The newsletter editor and selection of templates are particularly impressive, and the workflow builder is both advanced and flexible. While the landing page/site editor and form/pop-up builder are nice additional features, they don’t offer the same level of functionality as dedicated tools.
Another major advantage of MailerLite is its excellent email delivery. The platform verifies new accounts and does a good job of keeping spammers off the platform, which is not always the case with other email marketing platforms.
Overall, MailerLite is a solid option for those who want to dip their toes into email marketing without spending a lot of money. It’s also a good choice for small businesses that need a reliable and affordable email marketing and automation solution.