Mailchimp Review: The Ultimate Guide to Email Marketing Platform

If you’re looking to get the most out of your email marketing efforts, you’ll want to make sure you have the right tools in place.

One e-mail marketing platform that’s gained popularity in recent years is Mailchimp. With its user-friendly interface and automation features, Mailchimp has become a go-to tool for businesses of all sizes.

In this article, we’ll take a closer look at Mailchimp and provide an honest review based on personal experience, online reviews, and what the platform has to offer. So, let’s dive in and explore the world of Mailchimp!

Mailchimp Pricing

When it comes to choosing a marketing tool, pricing is a crucial factor. You want to ensure that you are getting your money’s worth without breaking the bank. Mailchimp offers a range of plans that cater to different business needs and budgets.

One of the standout features of Mailchimp is its free plan. This plan provides basic templates, a marketing CRM, automation features, and seven channels to reach customers. It’s an excellent option for those who want to try out Mailchimp without any financial risk.

For those who need more features, the Essentials plan is priced at $9.99/month. This plan includes custom branding, 24/7 support, access to all email templates, and A/B testing. The Standard plan is priced at $14.99/month and offers everything in the Essentials plan, along with re-targeting ads, automation series, custom templates, and advanced analytics.

For larger companies and agencies that require more power, Mailchimp offers the Premium plan priced at $299/month. This plan includes features such as 200,000+ contacts, advanced segmentation, multivariate testing, unlimited users and access settings, and phone support.

Overall, Mailchimp’s pricing is very fair, and depending on the size of your email list and the exact features you require, you’re sure to find a package that suits your needs.

Mailchimp Features


Segmenting your audience is a crucial aspect of email marketing, and Mailchimp offers powerful tools to help you do just that. With the platform’s pre-built segments, you can quickly message different groups of users individually based on demographics or behaviors. If you have the Premium plan, you will also gain access to advanced segmentation, which offers more conditions to divide subscribers. In addition to segmentation, Mailchimp also has a tagging feature that enables you to add small comments to individual users and groups.


Mailchimp helps businesses make their unique brand stand out through emails and marketing campaigns. With the Content Studio, Mailchimp’s content management system, you can store all of your media and files in one location. This way, you can easily navigate through to find videos, pictures, and other media you need for campaigns on the fly. Additionally, Mailchimp provides professional and optimized templates that work right out of the box, allowing you to customize them to suit the goal of any campaign.


Mailchimp allows you to manage marketing campaigns through several channels, not just email. You can create a variety of different email opt-in forms, including popups and sidebars, and design emails instantly with the user-friendly drag-and-drop system paired with templates. Drip campaigns can be made to save you time, and with their analytics system, you can gradually test, refine, and optimize email marketing strategies with real-time data. Mailchimp also offers social media capabilities, allowing you to create social media posts and post them directly to networks in the click of a button. Finally, Mailchimp can help you re-target users to boost revenue, reach new people, and bring back customers in your PPC campaigns.

Mailchimp Alternatives

If you’re looking for an email marketing platform that goes beyond just sending emails, Mailchimp alternatives might be worth considering. Here are three options to consider:


OptinMonster is a conversion optimization toolkit that provides a variety of tools to boost traffic and revenue. Some of its main features include:

  • A drag and drop builder for creating professional and optimized landing pages, opt-in forms, and popups in minutes.
  • Multi-step campaigns that give users more options, which have been proven to increase conversion rates up to 18%.
  • A variety of campaign triggers like scroll distance, exit intent, timed, and others.
  • Targeting options like onsite retargeting, recovering users who have AdBlock, geolocation targeting, and more.
  • Seamless integration into any major platform like Shopify and WordPress.

Constant Contact

Constant Contact is a well-rounded email marketing automation software that also helps you manage e-commerce and social media processes. Some of its main features include:

  • E-commerce email marketing to help you market towards users that haven’t converted and also reach previous customers have checked out.
  • A refined and simple-to-use customer relationship management system built into the software.
  • A mobile app to complete your email marketing on the go.


ActiveCampaign is a full-blown marketing automation service that will take care of your email, sales, and messaging tasks. Some of its main benefits include:

  • Messaging tools like SMS marketing, live chat, and personalized emails to help you build relationships and trust with customers.
  • Machine learning to help you find the best time to send emails, the highest quality subscribers, and other key metrics.
  • An advanced CRM businesses can use to launch email campaigns, follow up, manage contacts, and more.

Consider these Mailchimp alternatives to find the best email marketing platform for your needs.

Is Mailchimp Free?

Yes, Mailchimp offers a free plan that allows you to start your email marketing journey and get familiar with the software. This option also gives you the chance to test the platform before investing any money.

Is Mailchimp GDPR Compliant?

If you’re wondering whether Mailchimp is GDPR compliant, the answer is yes. Mailchimp offers GDPR compliant form templates that are consistent with your brand and message. Additionally, data requests such as opt-ins and opt-outs are automatically sent to you via notifications, allowing you to take quick action. Subscribers who opt-out of your list remain anonymous, but their data stays so you can still measure performance.

Mailchimp also offers security features such as two-step authentication, privacy policies, and more to keep the platform safe and reliable. Even if you’re not in Europe, the GDPR law applies to you if you have European contacts within your lists. With Mailchimp’s GDPR compliance, you can be confident that your email marketing efforts are in line with the regulations and that your subscribers’ data is secure.

Is Mailchimp a CRM?

Mailchimp is more than just an email marketing tool. It has evolved into a fully-fledged customer relationship management (CRM) software that can help you cultivate relationships with customers, drive sales, and stay on people’s radar. With Mailchimp, you can organize all your leads in one location, create segments and filters to narrow down different audiences, analyze patterns and trends through the dashboard, and set up campaigns tailored to your audience’s needs. While Mailchimp may not have all the features of a traditional CRM, it can certainly serve as a valuable tool for managing customer relationships and driving business growth.

Is Mailchimp Good? What the Reviews Say

When it comes to Mailchimp, there are mixed reviews. Some users have nothing but positive things to say about the platform, including good pricing, customer support, and the free plan. However, other users have experienced issues with the platform. For example, one user reported that an old list was gaining a lot of activity, but later found out the signup link was broken, resulting in subscribers not being implemented into any list.

It’s important to note that bad situations can often be avoided by following the terms of service and exercising due diligence. Overall, Mailchimp seems to be a solid option for those looking for email marketing services, but it’s important to do your research and make sure it’s the right fit for your needs.

The Bottom Line on Mailchimp

If you’re just starting out with email marketing, Mailchimp’s free plan is a great option. It offers enough features for beginners and casual bloggers.

However, as your email list grows, you may need more advanced features like A/B split testing, which requires upgrading to a paid plan. Mailchimp’s paid plans are reasonably priced and offer more than just email marketing. You can integrate PPC, landing pages, social media, and other channels together to enhance your marketing strategies.

With segmenting, analytics, and other useful tools, Mailchimp is a comprehensive email marketing tool that we highly recommend.