Drip Review: An In-Depth Look at the Popular Email Marketing Tool

Drip is a robust and user-friendly e-mail marketing automation tool that effectively caters to businesses of all sizes, especially those in e-commerce.

Drip Review Summary

Drip’s user interface is simple and intuitive, making it easy to navigate. The dashboard provides an overview of your campaigns, subscribers, and revenue. The email editor allows you to create visually appealing emails with ease. The segmentation feature allows you to target specific groups of subscribers based on their behavior.

Drip also offers a variety of integrations, including Shopify and WooCommerce, making it an ideal choice for small eCommerce businesses.

Drip’s Pricing

Drip’s pricing starts at $19 per month for up to 500 subscribers, with higher pricing tiers available depending on the number of subscribers and features required.

The $39 per month plan offers additional features and benefits, including a 14-day free trial to test out the platform. To determine which plan is best for your needs, refer to the full Drip pricing breakdown.

Drip’s Pros and Cons


  • Drip offers powerful automation features that can help small ecommerce teams streamline their processes.
  • Customization options allow for tailored and personalized campaigns.
  • Advanced reporting provides valuable insights to optimize marketing strategies.


  • There is a somewhat steep learning curve to fully utilize Drip’s features.
  • Drip’s pricing is higher than average, which may be a barrier for some small businesses.

Drip’s Features Overview

Drip offers a flexible and robust email marketing automation platform with advanced analytics and audience segmentation capabilities.

The visual workflow builder simplifies the automation process, while lead capture forms and custom fields and tags help you capture and organize leads. Drip integrates with popular e-commerce platforms like Shopify, Bigcommerce, WooCommerce, Magento, and Gumroad, making it an ideal choice for online businesses.

Our Verdict on Drip

For businesses seeking advanced email marketing automation and audience segmentation, Drip is a great tool. While beginners may find the learning curve slightly steep, the flexibility and customization options make it an excellent choice for more advanced marketers.

With Drip, you can easily segment your audience and create personalized email campaigns. The platform offers a range of automation features, including workflows, tags, and triggers, which allow you to automate your email marketing campaigns. Overall, Drip is a reliable and powerful email marketing automation tool that can help you take your campaigns to the next level.